It has been a heck of a year with all the covid-19 pandemic happening, the whole year has been a less enthusiastic one but as the saying goes nothing is permanent everything shall fade. But hey, wait! It is October and Dusserah is almost here, a favourite time of everyone with all the hustle & bustle around, 9- days of Navaratri and 10th-day Dusserah, time for some fun and celebration.

Why celebrated?

Navaratri, the joyous festival of nine nights, which is dedicated to the Divine Mother Durga and Dusserah/ Vijayadashami, celebrated on the 10th day to celebrate the victory of good over evil. The demon Mahishasur had been troubling all the Gods of the Swarg Lok and the living beings since he had acquired undefeatable power. Even the mighty gods, Lord Vishnu, Lord Shiva and Lord Brahma couldn’t defeat him themselves. So they gave rise to Goddess Durga who is the despotism of Shakti (power) and gave her the god-like weapons. As promised, she killed Mahishasur and so Vijayadashmi, celebrated as her victory over him.

Ethic styles that are never out of trend

Every region of India has its attire that comes in vibrant colours, pattern and designs. Attires like Saree and salwar-kameez is admired across India and allowed many designers to experiment with colours, design, motifs and embellishments. In this spectrum varieties like Banarasi Lehengas, silk sarees, Anarkali suits are mostly adorned clothing during the festive times. Ethnic wear occupies a vital part in the Indian wardrobes for Indians festive spirits. With our tradition being timeless, one can always find a wide range of ethnic wears and play the mix & match thing. Today, we see a chunk of demand for online shopping comes from the youth.  Demand for the ethnic wears goes up twice the usual time during the festive season as we try to keep the traditional and cultural background.

With the fear of the virus, we have restrained ourselves getting out our home which has resulted in no-dress-up days but now with Navaratri and Dusserah around we got all reasons to dress-up. But, thanks to the online shopping sites that access to the popular styles from the comfort of our homes.


A shortcut to access the ethnicity

Samyakk, a one-stop store that avails every kind of ethnic wears to both men and women, be it any occasion the store has got it all for you. The store that encourages new and unique ideas relentlessly to provide its customers with a satisfactory shopping experience with on-point quality. Much needed attention and care is given in the making of each outfit by its in-house designers and master tailors. From small casual get-togethers to extravagant weddings celebrations, one can find the right attire at Samyakk. Not just retail but also they have made a mark in the online business making people find their dream outfits that are living across the world. If you have an undying love towards ethnic wear and is in search of outfits that speaks elegance and grace with touch glam then Samyakk store in Bangalore or www.samyakk is the perfect fetch.

Wish you all a Happy and Prosperous Dusserah!


Written By,

Monisha Reddy

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